Summary: “Fabric steamer market will observe a lucrative growth due to growing number of working women and rise in middle class population which can afford fabric steamers, increased standard of living and changing lifestyle”
A fabric steamer is also known as a garment steamer. It is a device used to quickly remove wrinkles from fabrics and garments with the use of high temperature steam. Fabric steamers are available in different sizes, price range, and features. They are easy to use and lightweight, designed to handle different types of fabrics and garments such as towels, clothes, and sheets. Fabric steamers are also used to remove wrinkles from delicate fabrics such as silk. These steamers are available with an anti-rust water tank, which is usually made of stainless steel. All these features are expected to enhance the market attractiveness of fabric steamers during the forecast period.
The growth of the fabric steamer market is fueled by factors such as rise in middle class population which can afford fabric steamers, increased standard of living, changing lifestyle, and increased disposable income. Growing number of working women is also acting as a growth driver for the fabric steamer market. In addition, increasing expenditure on household appliances which includes cleaning appliances, bath appliances, washing appliances, room comfort appliances, and others is also driving the market.
Consumers prefer eco-friendly appliances that do not produce harmful emissions. These eco-friendly appliances consume less energy as compared to the regular appliances. This trend is expected to have a long term impact on the fabric steamer market across the world. However, intense competition from local unorganized fabric steamer manufacturers with increase in the number of unorganized retailers of fabric steamers has had a significant effect on pricing discrepancy in the fabric steamer market. This is expected to have a negative impact on the global fabric steamer market during the forecast period.
The global fabric steamer market can be segmented in terms of product, operation, application, distribution channel, and geography. Based on product, the market is segmented into handheld and standing. Handheld fabric steamers are also known as travel clothes steamers. As compared to standing fabric steamers, handheld fabric steamers are less powerful. In terms of operation, the market can be segmented into automatic and semi-automatic. On the basis of application, the market is classified into residential and commercial. On the basis of distribution channel, the market can be segmented into online stores and offline stores. Growing adoption of smartphones and rise in internet penetration is expected to attract the customer toward online shopping. All these factors are expected to increase the market attractiveness of online distribution channels.
In terms of geography, the global fabric steamer market is classified into Europe, North America, Middle East & Africa, Asia Pacific, and South America. North America is expected to hold the major share followed by Europe. The market in Asia Pacific is expected to have the fastest growth rate during the forecast period, the reason being the changing preferences and lifestyle of people in emerging countries. However, the markets in Europe and North Americas are anticipated to hold substantial share during the forecast period. In these regions, housekeeping staff employment is a costly affair. Hence, consumers opt for self-cleaning of utensils, garments, and fabric. Consumers are seeing products which are compact in nature.
Major players operating in the global fabric steamer market are Koninklijke Philips N.V., Midea Group, SALAV USA, Panasonic Corporation, Haier Group Corporation, Chigo Holding Ltd, Hong Xin Holdings Limited, FLYCO, HOMETOP, GOODWAY, Conair Corporation, Jiffy Steamer, Reliable Corp, FRIDJA LIMITED., LG Electronics., Epica, Godrej & Boyce Mfg Co Ltd, IFB Industries Ltd, Samsung Electronics, Electrolux AB, GE Appliances, and others.
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