Messe Frankfurt and Premium Group, the two ruling trade fair organizers are teaming up together to launch Frankfurt Fashion Week. The vision of a Fashion week in Frankfurt am Main is now turning into reality with Runway shows, events, conferences, and trade shows set to take place throughout the entire City. The two underlying themes of Digitalization and sustainability are the focus of attention.
“This will transform the financial center of Frankfurt into a new hotspot for the international fashion and lifestyle scene and create a new, international fashion metropolis. Organizing a Fashion Week in Frankfurt presents a unique economic opportunity for the City of Frankfurt am Main. We are expecting positive knock-on effects with the generation of more than 200 million euros per year for our hometown and the region,” emphasized the Senior Mayor of the City of Frankfurt am Main at today’s press conference.
Unveiling the Unexpected: Frankfurt Fashion Week will be making its debut in summer 2021. Joining forces to get the event off the ground are the world’s largest trade fair, congress and event organizer with its own exhibition grounds – Messe Frankfurt – and the organizer of Europe’s biggest fashion fair – the Premium Group – as the initiators, as well as the City of Frankfurt, am Main and the German state of Hesse as hosts. Together they aim to create a brand-new ecosystem for tradeshows, conferences, runway shows, and events for professionals and consumers in Frankfurt am Main.
“It will bring a huge boost to the local hotel, hospitality, and transportation sectors. Frankfurt is renowned for its style-defining impact on art, architecture, and design and its unique club, bar and restaurant scene. Frankfurt Fashion Week will now also increase our appeal as an international fashion hotspot. We will be conveying the fashion and design theme to the rest of the city and complementing it with our own exciting events. It makes me proud that we have been able to attract these three prominent tradeshows with no less than 2,000 exhibitors from Berlin to Frankfurt,” concludes Feldmann.
