Introducing a New Linen Range with Over 300 Styles, Wrinkle-Resistant & Performance Fabrics (Intelli Range)
Arvind Limited, a leading textile-to-retail conglomerate and an integrated solutions provider in textiles, has launched its latest summer campaign, ‘Linen by Arvind, For All Kinds of Cool.’ The campaign aims to reimagine linen as the ultimate summer fabric, offering unparalleled breathability, comfort, and style. Designed for consumers who appreciate linen’s versatility, the campaign emphasizes its timeless appeal beyond just warm-weather wear.
Alongside the campaign, Arvind Limited has expanded its linen portfolio with over 300 new styles, featuring innovative Intelli-Fabric technology. The new collection introduces wrinkle-resistant linen, breathable blends, and wool-blended linen fabrics, catering to the evolving demands of modern lifestyles. The suiting collection has also been enhanced, offering stylish yet comfortable linen options for both formal and special occasions. The new range is now available across 160+ Arvind Limited stores and leading multi-brand outlets nationwide.
A New Perspective on Linen
Speaking on the campaign, Pranav Dave, Chief Business Officer – Knits and Retail, Arvind Limited, said:
“Linen has always been synonymous with summer, but with this collection, we want people to see it as more than just a seasonal fabric. Today’s fashion is about versatility, and linen perfectly adapts to evolving lifestyle demands. Whether for work, travel, or daily wear, linen is a timeless choice that offers both style and comfort. We want people to experience linen as an all-year essential and embrace it not just for its comfort, but for the confidence it brings—because true style is about feeling as good as you look.”
With this campaign and the expanded linen range, Arvind Limited is reinforcing linen’s versatility to a broader audience.
Bringing Linen to Life – The ‘For All Kinds of Cool’ Campaign
The campaign film illustrates three distinct expressions of linen, reflecting individual styles and preferences:
Lazy Cool: For those who love effortless fashion, this collection offers relaxed fits and airy silhouettes that prioritize comfort without compromising on style.
Digital Cool: Designed for fast-paced lifestyles, this collection features lightweight, breathable fabrics that seamlessly blend sophistication with ease—perfect for workdays or spontaneous nights out.
Traditional Cool: A fusion of heritage and modern design, this collection is ideal for those who appreciate classic styles with a contemporary twist. Whether for business meetings or festive celebrations, these pieces combine linen’s comfort with tailored elegance.
A Legacy of Innovation & Craftsmanship
Arvind Limited has long set the benchmark for textile innovation and craftsmanship, shaping how India experiences fashion. With decades of expertise, the brand continues to redefine fabric excellence, combining technology with timeless elegance.
The campaign is now live across digital platforms and retail stores.
Watch the campaign films:
Video 1
Video 2
About Arvind Limited
Arvind Limited is a textile-to-retail powerhouse specializing in textiles, apparel, advanced materials, environmental solutions, telecom, and omni-channel commerce. As a global leader in fabric innovation, Arvind integrates fibre-to-fashion expertise with cutting-edge designs and intellectual property. The company is recognized among the top fabric suppliers worldwide.
For more information, visit: www.arvind.com
