The power of infrared technology is coming to Australia’s fan-favorite supermarket offering increased accessibility to consumers and unmatched recovery benefits
LOS ANGELES, December 4, 2024 — Hologenix, a pioneer in textile innovation and the creators of CELLIANT®, has announced a new collaboration with ALDI Australia, the grocery and supermarket retailer. Together, the companies are launching a new bedding line from Kirkton House, ALDI’s store-brand home range, that utilizes the power of infrared technology for a more restful night’s sleep and faster recovery.
The new product line marks the first time CELLIANT will be available in a grocery retail store, a huge step in making infrared technology more accessible to the everyday consumer. The relationship with ALDI AU will expand international growth for the brand, and the new retailer category will also make for innovative, high-quality wellness products at an affordable price point.
“Infrared technology can have a major impact on your well-being, and at Hologenix, we believe that everyone deserves the opportunity to be the healthiest version of themselves,” said Seth Casden, co-founder and CEO of Hologenix. “With the help and support of ALDI AU, more people will be able to reap the benefits of infrared technology and rest easy at night.”
Kirkton House will release the CELLIANT Recovery Pillow ($34.99) and the CELLIANT Recovery Mattress Protector (Queen Size $69.99, King Size $79.99) in ALDI locations across Australia beginning December 14. The CELLIANT technology in both products captures and converts your body heat into infrared energy while you sleep, reflecting it back to the body to help you wake up recharged and ready to take on the day — not to mention helping your body regulate temperature, whether you run hot or cold.
To learn more about the CELLIANT x ALDI AU partnership, please visit https://celliant.com/pulse/partners/aldi-australia-bedding/.
About Hologenix & CELLIANT
Hologenix, LLC, headquartered in Pacific Palisades, California, is a materials science company innovating products that energize all aspects of life. Its flagship product, CELLIANT®, is a science-backed infrared (IR) technology that improves health and wellness by promoting restful sleep and enhancing performance and recovery. CELLIANT’s natural blend of IR-generating minerals is embedded into fibers, yarns and fabrics, powering bio-responsive textiles. CELLIANT is a key ingredient used by world-class brands in products spanning apparel, sleepwear, bedding, upholstery, uniforms and medical supplies. CELLIANT is rigorously tested by a Science Advisory Board composed of experts in photobiology, nanotechnology, sleep medicine, and diabetes and wound care. The Science Advisory Board has overseen 10 peer-reviewed published studies that collectively demonstrate CELLIANT’s effectiveness and the benefits of infrared energy.
