~The brand marks this transition with a new brand manifesto, logo, design system, and a refreshed app and web experience~
One of the top e-commerce sites in India, Tata CLiQ, rebrands as Tata CLiQ Fashion in an effort to promote a fashion-forward strategy. In doing so, the business shifts its focus from a horizontal marketplace to a specialized vertical platform, emphasizing fashion and lifestyle in areas such as clothing, accessories, watches, gadgets, beauty, and home. In addition to a comprehensive visual makeover, the platform has updated its packaging, brand manifesto, and app and web experience to cater to customers seeking the newest styles.
The platform’s transition is symbolized by the new brand identity, which positions it as a destination for fashion e-commerce.With an emphasis on rethinking fashion, the platform aims to enable customers to discover their voice, identity, and tribe while promoting innovation, providing excellence, and exercising responsible leadership.
The site has debuted an eye-catching new logo as part of the makeover. The logo’s striking Rose Pink and Cerulean Blue color scheme creates a dynamic appeal that appeals to all age groups. The bold, crisp ‘TATA’ and the rounded, smooth ‘CLiQ’ logo are both reflected in the typeface ‘Fashion,’ which gives it a sleek, contemporary appearance. From the packaging to the website and app, every consumer touchpoint will showcase this updated visual brand identity.
Gopal Asthana, CEO of Tata CLiQ, said, “Our new brand identity and positioning reflect our commitment to offering consumers the best of fashion curated for their evolving needs. It is a strategic pivot to drive growth and our leadership in the fashion category. By focusing on fashion and lifestyle, our goal is to elevate fashion as a powerful form of self-expression. We aim to empower consumers who value authenticity, individuality, and impact, helping them express their unique style in a bold and meaningful way. Driven by a vision of a future where fashion is not just worn but lived, we are committed to serving our customers with passion and offering a more refined, personalised, and cutting-edge online shopping experience.”
With over 6000+ brands to choose from, in addition to category- and brand-specific stores, the platform features a range of curated stores tailored for various occasions, styles, and consumer segments, offering a seamless, fashion-forward approach, hence elevating the consumer’s shopping experience.
· Sneaker Store: Step up your game with the latest kicks at the ultimate sneaker destination.
· Indie Finds Store: Handpicked treasures from homegrown and emerging brands that blend traditions with modern styles.
· Lingerie Store: Feel confident, comfortable, and chic with lingerie designed to embrace every curve.
· Tata CLiQ Palette is now available in Tata CLiQ Fashion app. Shop from a mindfully curated range of the beauty products.
The platform will also feature thematic stores that will showcase a selection of styles and essentials from a wide range of brands.
· Winter Wear Store: Stay warm and look cool with winter essentials that combine style and comfort.
· Wedding Store: Find your perfect look for every unforgettable wedding moment.
The introduction of a new tool called “Fit Assessment” will guarantee that customers always find products that are ideal for them by analyzing their previous purchases to determine their size and fit preferences. In addition, the platform will further improve the shopping experience in the upcoming months by introducing hyper-personalization and virtual try-on features, which will expedite the search process and make it simpler for users to find and purchase their preferred styles.
An innovative new e-magazine called ‘e-Stylist’ will be launched on the app, adding editorial content to the fashion destination’s experience. With the goal of encouraging and instructing customers to develop their own sense of style, e-Stylist will provide them with convenient access to trend reports, style guides, and care
