Bengaluru, November 18, 2024: India’s favorite neighborhood café, SOCIAL, has teamed up with iconic denim and lifestyle brand Wrangler® to introduce a unique line of co-branded items. This eagerly awaited partnership, which was unveiled at a Mumbai event, is SOCIAL’s first foray into co-branded clothing. It features a limited-edition line that blends SOCIAL’s urban spirit and cultural impact with the iconic style of Wrangler®.
The iconic qualities of both companies are combined in the Wrangler® X SOCIAL goods collection to create a vibrant and entertaining portfolio. This collection offers vibrant colors and personality, drawing inspiration from Wrangler®’s Western heritage—which includes cowboy and biker elements—as well as SOCIAL’s distinctive features, such as beer pong, noodle boxes, and bracket branding. Each piece, which includes cropped tees for women and oversized tees and sweatshirts for men, combines the vivid and party-ready style of SOCIAL with the daring spirit of Wrangler®. This collection is youthful, lively, and full of personality—perfect for the wild trip that is life.
“This collaboration with SOCIAL is a bold fusion of fashion and urban culture, bringing together two dynamic brands that celebrate self-expression and creativity,” expressed Nitin Chhabra, CEO of Ace Turtle, the sole licensee of Wrangler® in India, who expressed his delight. We’re creating an experience that captures the spirit of adventurous optimism and the city’s pulse with this exclusive product.”
Commenting on this collaboration, Divya Aggarwal, Chief Growth Officer, Impresario Entertainment & Hospitality Pvt Ltd added, “At SOCIAL, we’re all about creating immersive experiences that connect our communities. Our co-branded merchandise with Wrangler takes this collaboration a step further, blending music, fashion, and culture into a tangible form. Together, we’re offering our guests a unique way to celebrate the adventurous spirit and urban creativity that define both brands.”
Collective Artists Network, India’s leading new media company specializing in talent and pop culture brought the Wrangler X SOCIAL collaboration to life, organizing events at SOCIAL’s outlets across India. Sudeep Subash, Co-founder & Chief Revenue Officer of Collective Artists Network, expressed his excitement about the partnership: “By creating events that blend fashion, culture, and community, we’re enabling both brands to authentically connect with their audiences and celebrate individuality. This co-branded collection is not just about style; it’s about making a memorable impact.”
The Wrangler® X SOCIAL collection will be available at all Wrangler® retail stores, select department stores such as Lifestyle and Shoppers Stop and online on www.wrangler.in. Customers can also order via a QR code at SOCIAL outlets.
About Wrangler®
Wrangler®, of Kontoor Brands (NYSE: KTB), has been an icon in authentic American style for 75 years. With a rich legacy rooted in the Western lifestyle, Wrangler® is committed to offering superior quality and timeless design. Its collections for men and women look and feel great, inspiring all those who wear them to be strong and ready for everyday life. Wrangler® is available in retail stores worldwide. For more information, visit www.wrangler.in.
About SOCIAL
SOCIAL is a path-breaking urban hangout that’s designed to take you offline while still keeping you connected. From an all-day café serving great food, coffee, and cocktails, SOCIAL transforms from this creatively charged collaborative space into a high-energy bar when work hours end, striking the perfect balance between work x play. Each outpost is a representation of the neighbourhood it resides in, from the pin code to the people. It’s a second home, workplace, and hangout, all wrapped up in one mind-blowing experience.
About ace turtle:
ace turtle, new India’s leading tech-native retail company is spearheading the retail industry’s next phase of transformation. The company is vertically integrated from design, local manufacturing and marketing to reach consumers directly. ace turtle is powered by its proprietary technology which uses data science from design to fulfilment to meet ever-evolving consumer expectations. Bengaluru and Singapore-based ace turtle is the exclusive licensee of iconic global brands Lee®, Wrangler®, Toys”R”Us®, Babies”R”Us® and Dockers® for India and other South Asian markets.
