Raw Mango, a renowned name in the Indian fashion industry, has launched its latest collection, “Garland – Festive 2024.” This exquisite line explores the timeless beauty of garlands, reimagining them through scale and form. Inspired by the ubiquitous presence of garlands in Indian culture, from the delicate floral torans to the intricate knotted and braided malas, the collection draws inspiration from diverse sources, including ancient Mauryan sculptures.
Set against the backdrop of a South Delhi home, the “Garland – Festive 2024” collection centres around an intimate wedding. This intimate setting allows Raw Mango to capture the authentic essence of weddings, often overlooked by mainstream media. The collection delves into the complexities of love, intimacy, and the delicate balance between tradition and modernity.
By showcasing the real side of weddings, the collection highlights the conflicts, love, laughter, and compromises that shape these special occasions. It celebrates the unique journey of couples who redefine culture and traditions to create their own personalised celebrations.
Raw Mango’s “Garland – Festive 2024” collection is a testament to the brand’s commitment to crafting exquisite garments that blend timeless elegance with contemporary sensibilities. By exploring the rich tapestry of Indian culture and tradition, the collection offers a fresh perspective on festive fashion.
