An iconic collection designed by eco-conscious designer Tiziano Guardini and illustrated by Jacopo Ascari
A collection able to embrace key contemporary values: design, innovation, responsibility and partnerships of excellence – all in one!
Bemberg™ by Asahi Kasei has been one of the protagonists of the Zero Edition of the Smart Closet event that took place on 27-28-29 September during Milano Beauty Week.
Smart Closet is an innovative event dedicated to new generation fashion where C.L.A.S.S and Equipe International, through the InsideOut approach by C.L.A.S.S., come together to represent a smart wardrobe – beautiful, innovative, responsible – together with a new language of values with the aim to share the fully transparent journey behind each product and company, to show their outer and inner values. All values and concepts that are part of Bemberg™ identity.
Bemberg™ is the brand name of the regenerated cellulose fiber cupro, produced only by Asahi Kasei in Japan. It is a unique fiber with a circular economy footprint thanks to the fact that it is made from a regenerated cellulose obtained from the manufacturing process of cottonseed oil with a closed-loop process. It guarantees certified sustainability credentials through its transparent and traceable approach. It delivers high quality and versatile applications, comfortable whatever the season: its blissful sensation glides on linings, outerwear, underwear, sportswear and even couture pieces. All perfect characteristics that fit in Smart Closet initiative.
The project chosen to participate with is the incredible capsule collection A Dress for Venice designed by eco-designer Tiziano Guardini, illustrated by artist Jacopo Ascari, and produced by Martina Vidal Venezia, a Venetian brand that has enriched the garments with some elements in Burano lace, an ancient art candidate to enter the UNESCO list of Intangible Cultural Heritage of Humanity!
Inspired by the city of water, it’s made with Bemberg™ fabrics created by Infinity Srl with the textile printing done by Creazioni Digitali, which with the CreŌ | project printed on Bemberg™ fabrics with low-water pigment inks technology. This collection truly represents and includes all the values of beauty, innovation and supply chain partnerships, all elements
Moreover, on Friday 27th September, to further delve into the topic, Tiziano Guardini, Jacopo Ascari, Creazioni Digitali CEO Roberto Lucini, and Ettore Pellegrini, Sales & Marketing Manager Asahi Kasei Fibers Italia, Bemberg™ Division were protagonists of a dedicated talk “A Dress for Venice” moderated by C.L.A.S.S. CEO Giusy Bettoni.
The talk was an opportunity to delve deeper into the collection and its protagonists, following the journey of a clothing item through all its supply chain, from the fiber to the finished product. Each of the guests told its important part in representing this journey and demonstrated that it’s possible to conceive and create a fashion product that can be simultaneously beautiful, creative and sustainable thanks to the experience and knowledge of exceptional partners committed to the new wardrobe generation sustainable values.
