Deeper commitment to innovation and partnership; sharper focus on consumers and the environment
Pratteln, Switzerland, September 25, 2024 – The launch of “PLANET CONSCIOUS+,” a roadmap intended to assist brands and mills in mapping out their sustainability journeys, sharpened Archroma’s vision for the future of the apparel and textile sector. Archroma is a global pioneer in specialty chemicals toward sustainable solutions.
“Archroma has made it her goal to guide the textile sector toward a more sustainable future during the last ten years. However, the problems facing the world are getting worse, ranging from economic and geopolitical instability to climate change. We think that in order to direct the next stage of our growth, it is appropriate for us to realign our vision. Mark Garrett, Group CEO of Archroma, stated, “‘PLANET CONSCIOUS+’ encapsulates both our responsibility and our potential as a company that touches and colors people’s lives every day, all over the world.”
Paul Cowell, vice president of innovation, marketing, brand engagement, and sustainability at Archroma Textile Effects, stated, “With the industry’s most extensive product portfolio and a comprehensive global footprint, Archroma has the resources and drive to go beyond the status quo and advance what’s possible for apparel and textile brands on multiple fronts at the same time.” “PLANET CONSCIOUS+’s launch strengthens our dedication to innovation and collaboration while focusing more intently on the environment and consumers to effect significant change quickly and widely.”
“PLANET CONSCIOUS+” has six dimensions, the first four of which have been rolled out over the past few months:
- SUPER SYSTEMS+: Powerful end-to-end systems that combine processing solutions and intelligent effects, SUPER SYSTEMS+ deliver measurable environmental impact, more durable colors and effects, and cleaner chemistry as compared to the current market offering. This allows brands and mills to select the impact they want to achieve in line with their sustainability goals.
- SAFE EDGE+: Groundbreaking initiative represents a major commitment to providing a roadmap for compliance and cleaner chemistries for use in the textile industry by combining The Safe Edge platform with Foundation+. Foundation+, Archroma’s beyond-compliance portfolio, is a curated selection of Archroma products that utilize innovative technologies to either design out hazardous or regulated substances or reduce them by more than 95% compared to the current industry standard limits.
- ONE WAY+: Combining Archroma’s One Way Impact Calculator, a world-first online tool for sustainable value chain mapping, with its expert-led Sustainability Improvement Program (SIP), ONE WAY+ helps mills and brands overcome their specific challenges with products and tools that offers the highest operational excellence and productivity, achieves savings of resources such as water, energy, and creates differentiation with value-added end-products.
- COLOR MANAGEMENT+: An advanced color design and development solution, COLOR MANAGEMENT+ helps mills and brands work together for improved sustainability. It incorporates the industry’s largest off-the-shelf color atlas selection alongside color standards created with Archroma’s SUPER SYSTEMS+ for reduced environmental impact and consistent and accurate color reproduction.
The remaining two pillars of “PLANET CONSCIOUS+” are being introduced today to underscore that innovation and transparency are the cornerstones of the Archroma way of working.
- INNOVATION+: Archroma brings together science, our technological expertise and in-depth market, customer, and regulatory knowledge to create groundbreaking solutions that have a positive environmental impact. To accelerate the shift to a circular economy and help manufacturers use resources more efficiently, Archroma’s research and development teams across Americas, Asia and Europe focus on innovating for cleaner chemistry and durable effects.
- COMMUNICATION+: By providing authentic, fact-based information to all stakeholders, Archroma helps improve transparency across the value chain. This enables mills and brands to communicate their sustainability goals and achievements with confidence and navigate issues like regulatory complexity and consumer skepticism.
“In our fast-paced environment, creativity alone won’t cut it; it needs accountability and trust to work. We collaborate with manufacturers and brands to create end products that are more environmentally friendly, safer, and manufactured more sustainably than competing products. We also provide them with the resources they need to quantify their environmental impact and support their claims with data that is supported by evidence, according to Mr. Cowell.
