Prominent Billboards Featuring Kareena Kapoor Khan Launched in Over 15 Cities
New Delhi, 18th September 2024 – Leading brand in the luxury home décor sector, myTrident, has debuted a lavish, festive Out-Of-Home (OOH) advertising campaign that will be seen in over 15 Indian cities. The series of billboards is intended to establish a close relationship with consumers, enhancing brand value and brand presence. In order to promote myTrident’s high-end Bed & Bath products, this eye-catching commercial pairs Bollywood icons Kareena Kapoor Khan and Sharmila Tagore as mother and daughter-in-law for the first time ever.
The creative aspect of the inventive marketing extends beyond placement. The billboards stick out among the busy cityscapes because to their 3D immersive cut-out style. This innovative strategy gives the campaign a dynamic touch and produces an eye-catching visual impact that makes the product come to life and leave a lasting impression.
Neha Gupta Bector, Chairperson of myTrident, said, “This holiday season, we wanted to create something truly memorable that resonates with our audience,” expressing her delight for the ad. Our OOH campaign, which stars Sharmila Tagore and Kareena Kapoor Khan, aims to encapsulate the spirit of our company, which is a fusion of comfort, style, luxury, and most importantly, family. To make sure that as many people as possible hear our message, we have selected well-known venues.
Important towns including Delhi NCR, Srinagar, Katra, Bhopal, Ludhiana, Jaipur, Amritsar, Jalandhar, Bathinda, Lucknow, Kanpur, and Chandigarh have been carefully chosen to host the campaign. The billboards are positioned to maximize exposure and engagement in busy regions. Among the prominent destinations are Delhi’s South Extension and DND Flyway, Chandigarh’s Elante Mall, the major streets of Ludhiana, Bhopal’s Hoshangabad Road, Jaipur’s MI Road, and Amritsar’s Ambarsar Mall.
Rajneesh Bhatia, CEO of myTrident Group Corporate Ltd, added, “Our goal with this campaign is to showcase our Bed & Bath collection in a way that’s both innovative and impactful. By utilizing 3D elements and choosing strategic locations, we’ve been able to create a campaign that not only promotes our products but also enhances the visual experience of the viewers. We’re confident that this will elevate our brand visibility during the festive season.”
MyTrident hopes to maintain its leadership position in the home textiles industry and keep providing high-quality items that improve daily life by launching this significant OOH campaign.
