News & Insights | Textile Technology

Regenagri uses Haelixa’s DNA marking technology to elevate the standard of integrity.

Published: August 20, 2024
Author: TEXTILE VALUE CHAIN

Zürich, Switzerland – 20 August 2024 – Together, Haelixa and Regenagri are driving the progress of regenerative agriculture. Their creative use of forensic science to guarantee the integrity of the supply chain and monitor and enhance regenerative farming systems. DNA marking and testing, a cutting-edge technique that revolutionizes the traceability and verification of products with regenagri certification, is essential to this strategy.

Haelixa is the first traceability supplier to be approved for the regenagri Traceability Program, which was recently launched.

Adding distinct, recognizable DNA sequences to textile fibers or other raw materials is how Haelixa marks and tests products. By allowing these markers to be tracked at every point in the supply chain, regenagri can guarantee that the raw materials or fibers used in its products are authentic and adhere to the high standards that the company has set. Every node uses qPCR testing, which yields forensic results. Haelixa’s reports offer evidence of the product’s origin and conform with import and export laws across the globe. A trustworthy third-party way to confirm the information confirming the chain of custody is through Haelixa’s DNA testing.

The collaboration between Haelixa and regenagri sets a new benchmark for regenerative agriculture. By integrating advanced DNA marking and testing technology, this partnership ensures the highest levels of traceability. It supports the integrity of regenagri claims throughout the supply chain, from farms to finished products. This joint effort drives the global movement towards more transparent and resilient agricultural systems, benefiting consumers, farmers, and the environment.

Haelixa is equally committed to enhancing trust and verification in the textile industry. “Our DNA technology is designed to provide an unmatched level of assurance regarding the origin of products,” said Gediminas Mikutis, CTO of Haelixa. “Through the partnership with regenagri, we extend these benefits to the regenerative sector, ensuring that certified products are trustworthy and verified.”

Franco Constantini, regenagri CEO, explains that launching the regenagri Traceability Programme represents a significant leap forward in the organisation’s commitment to integrity and transparency. He says, “It addresses the growing demand for rigorous traceability assurance, confirming the origin of regenagri products with unparalleled precision.”

regenagri, in partnership with Haelixa, provides forensic-based and digital traceability solutions, establishing a new industry standard. This demonstrates a commitment to enhancing trust and verification in sustainable farming practices, benefiting consumers, farmers, and the environment.

About Haelixa

Haelixa revolutionises supply chain traceability with Swiss DNA marking technology. The solution ensures complete transparency from raw materials to finished products. Simple and easy to install, Haelixa helps customers comply with regulations, validate product claims, prevent scandals, and maintain brand trust. 

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