Apparel, Fashion & Retail | News & Insights

Sanya Malhotra a well-known actress has been named by HMD India

Published: July 26, 2024
Author: TEXTILE VALUE CHAIN

· Human Mobile Devices with Sanya Malhotra as the leading face of HMD’s upcoming Smartphone Range, will collaborate closely to connect with its future consumers who are stylish, fashion forward & value freedom of Expression.

Bengaluru, 24 July 2024 – Prepare yourself for a combination of fashion and technology as Human Mobile Devices (HMD) teams up with adaptable Bollywood actress Sanya Malhotra, who will serve as the brand’s primary spokesperson for its next lineup of smartphones, which will include HMD Crest. HMD’s upcoming 360-degree campaign will feature the acclaimed artist, who is well-known for her dynamic roles, love of dancing, and fashion-forward character. She will represent the brand’s fundamental values of style, fashion, and freedom of expression.

A significant turning point in Sanya’s goal to offer creative and expressive mobile experiences to India’s fashion-conscious consumers is the company’s collaboration with Human Mobile Devices.

VP of HMD India and APAC Ravi Kunwar made the following statement on the partnership: “We are thrilled to have Sanya Malhotra join the Human Mobile Devices family. Sanya is a really special talent; her ability to consistently give powerful performances on screen combined with her uncommon capacity to express herself on several social media platforms with a wide range of interesting content fits right in with our methods of engaging customers. Her appeal to a youthful audience that is varied and fashion-conscious reflects our dedication to providing mobile experiences that are not only cutting edge technologically but also a genuine representation of individual style.

Sanya Malhotra expressed her excitement about her new partnership with Human Mobile Devices, saying, “I’m thrilled to partner with a brand whose smartphones are at the intersection of technology and self-expression.” The HMD Crest line of smartphones is all about expressing your individual style and making a statement, not just about remaining connected. As someone who cherishes both freedom of expression and fashion, I’m thrilled to be a part of HMD’s mission to transform the smartphone experience for fashion-conscious customers in India.”

A crucial part of Human Mobile Device’s plan to interact with its target market and create buzz about its line of fashionable and cutting-edge smartphones is this announcement. The company promises to improve the customer experience by providing high-end products that expertly combine state-of-the-art technology with Recently, the brand has also partnered with Jimmy Shergill and Jemimah Rodrigues in light of their upcoming phone launches.

Stay tuned as Human Mobile Devices and the charismatic Sanya Malhotra embark on this exciting journey together, shaping the future of mobile technology and leaving an indelible mark on the intersection of fashion and tech.

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