-by Nishant Kumar, CEO, EarthyTweens
The fashion industry is ever-changing and has a rapid turnover of clothing, which has a significant impact on the environment. From textile production to garment manufacturing and distribution, each stage of fashion contributes to carbon emissions, water pollution, and waste accumulation. According to recent studies, fashion production accounts for approximately 10% of global carbon emissions, more than international flights and maritime shipping combined. Additionally, the industry is a major consumer of water and contributes to water pollution due to dyeing and finishing processes.
In response to these alarming statistics, people around the world are increasingly turning to sustainable and eco-friendly fashion choices. It is seen that more women are turning to eco-friendly fashion choices than men. The shift towards eco-conscious clothing represents a growing awareness of environmental issues and a desire to make a positive impact through personal choices.
Sustainable fashion encompasses a range of practices aimed at reducing the environmental footprint of clothing. This includes using organic and recycled materials, adopting fair trade and ethical manufacturing processes and promoting durability and longevity in clothing design. Women today are making conscious decisions and are choosing earth and skin-friendly clothing. Fabrics like organic cotton, hemp, linen and tencel are breathable and stand the test of time.
These materials are grown without harmful pesticides and require less water compared to conventional cotton. They are also biodegradable, ensuring that they have minimal impact at the end of their lifecycle.
The slow fashion movement advocates for mindful consumption and encourages women to invest in high-quality pieces that are timeless and classic. By practicing slow fashion principles, women can build a versatile wardrobe that transcends trends and reduces the need for frequent purchases instead building a wardrobe that has statement pieces like pastel shades dresses and solid color blazers that can be styled from day to night.
Today, women are enjoying wearing comfortable and versatile fashion trends such as co-ords, kaftans, linen pant suits, and cotton dresses. The definition of fashion has evolved significantly, with women now focusing on styling garments that seamlessly transition from day to night and opting to purchase fewer high-quality pieces. Co-ords for instance can be worn for a day out and can also be worn for office meetings and dinners. Similarly, Kaftan In cotton fabric with block print or subtle abstract print looks eye-pleasing and extremely comfortable for a chill day at home. Cotton summer and linen dresses not only look classy and chic but because of the versatility of the dress, they can be styled in different quirky ways.
It can be said women today enjoy experimenting with their personal style and are openly adapting conscious fashion choices everyday. Over the years, comfort has become their top priority with a seamless blend of effortless style. Be it a college-going girl or a woman who does a nine-to-five job, all of them want to look stylish and stand out in the crowd.
