INNOVATION AND SUSTAINABILITY ARE
WHAT’S NEW IN COTTON™ AT PREMIÈRE VISION
Sustainability and innovation will be the focus at Cotton Council International’s (CCI) upcoming WHAT’S NEW IN COTTON™ booth in Hall 6, C53 at Première Vision in Paris, France, on February 11-13.
“U.S. cotton’s sustainability and innovation are WHAT’S NEW IN COTTON™ right
now,” CCI Executive Director Bruce Atherley said. “At Première Vision we will present
innovative technologies utilizing U.S. cotton, designed to inspire the textile industry,
such as innovative traceability solutions and a sustainable alternative to traditional
stretch fabrics.”
Regarding sustainability, Atherley said that CCI will introduce the new U.S. Cotton Trust Protocol, a program that provides U.S. cotton farmers a voluntary way to
formally document and communicate common elements of best management
practices – a significant step that further shows that U.S. cotton is shrinking its
environmental footprint.
“The Trust Protocol will provide U.S. cotton’s customers the confidence that they are sourcing, spinning and selling sustainably-produced U.S. cotton,” he said.“Through the collection of robust data, the Trust Protocol will remove risk by giving U.S. cotton’s customers the evidence they need to demonstrate progress toward the United Nations Sustainable Development Goals and other sustainability pledges – making the Trust Protocol the right choice for today and tomorrow.”
