In a historic move to revolutionise the fashion retail landscape, Pantaloons, the top fashion brand in India from Aditya Birla Fashion and Retail Ltd., today announced the grand opening of its first Pantaloons OnLoop store in JP Nagar, Bengaluru.
Pantaloons OnLoop is a colourful, quirky, tech-forward experiential shop created for today’s youthful consumer that wants to have fun and excitement in whatever they do.
The newly opened 70,000 square foot store is a sensory extravaganza that offers experiences beyond fashion. It features more than fifty fashion brands in categories including bags, watches, sunglasses, apparel, footwear, cosmetics, and more. The store will carry unique Pantaloons brands including Rangmanch, Akkriti, Indus Route, and others in addition to well-known ethnic wear labels like Tasva and Jaypore.
A fashion-first experience is ensured by the presence of well-known sportswear stalwarts like Puma and Skechers, along with brands like GIVA and Korean skincare brand Quench, all under one roof. Additionally, the store is home to Bengaluru’s first Coco Leni eyewear store.
The shopping experience is enhanced by features like Smart Trial Rooms, Endless Aisle, Customization Zone with heat transfer technology, and more, which enable seamless browsing and trying on your favourite ensembles.
“Pantaloons has over the years become a fashion playground for the young modern shopper,” stated Sangeeta Pendurkar, CEO of Pantaloons, Style Up, and Marigold Lane, in response to the introduction of the new concept. To further elevate this, I’m happy to present Pantaloons OnLoop as the “go-to” place for Generation Z looking for anything related to fashion and lifestyle. Pantaloons OnLoop provides customers with an unmatched shopping experience, envisioned as a theatre of fantasy.
