India, September 7, 2023: Birla Cellulose, the pulp and fibre business of the Aditya Birla Group, is a leading sustainability focused Man-Made Cellulosic Fibres (MMCF) producer that has announced a new product offering – Birla Viscose Ecosoft, a new variant of viscose, made exclusively from bamboo pulp.
Bamboo is amongst the fastest growing species, with some varieties reaching maturity in 4-6 months. It is widely considered less resource intensive to cultivate versus other natural fibres and hence increasingly seen as an eco-friendly solution for textile needs.
Ecosoft fibres are an advancement over generic viscose fibres, offering higher moisture management. The resultant fabrics allow for high breathability, aiding in thermo-regulation. They are also characterized by soft textures and light weight.
The bamboo pulp is sourced from sustainably managed forests (FSC® certified) and the manufacturing processes adhere to high norms of quality and environmental responsibility.
Birla Viscose Ecosoft is embedded with a molecular tracer which allows the manufacturers to trace the supply chain journey through a detailed transaction certificate.
Mr. ManMohan Singh, Chief Marketing Officer, of Birla Cellulose adds “It’s a proud moment for Birla Cellulose to introduce Birla Viscose Ecosoft. Bamboo based viscose offers significant benefits such as utmost comfort and lustrous drapes that are being sought by consumers in apparel purchases. We believe this product will aid the textile industry to meet the consumer demand while being assured of the highest levels of quality standards and sustainable practices”
The product is readily available for advanced trials.
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About Birla Cellulose
Birla Cellulose, the pulp and fibre business of the Aditya Birla Group, is a leading sustainability focused Man-Made Cellulosic Fibres (MMCF) producer.
Birla Cellulose operates 12 sites for pulp and fibre manufacturing that apply environmentally efficient closed loop technologies including recycle materials and enhanced conservation of natural resources. Birla Cellulose tops the Hot Button Ranking and has been accorded a ‘dark green shirt’ by the Canopy Planet Society. Its five global advanced research centers are equipped with state-of-the-art facilities and pilot plants. Birla Cellulose’s fibers are made from renewable wood and are produced using a closed-loop process with significantly lower carbon emissions and lower resource consumption.
Birla Cellulose’s fibers such as Livaeco viscose, Livaeco Modal, Excel™ (lyocell), and Spunshades™ Eco- Enhanced are manufactured with accredited sustainability benchmarks and deliver superior performance. Liva Reviva is a circular viscose fibre made using cotton waste and provides a solution to recycle fashion industry waste into fresh fibers. Birla Cellulose collaborates actively with its upstream and downstream partners with an aim to create a bigger and broader positive impact on sustainability of its value chain.
