The collection features the band’s iconic logo in a limited-edition sneaker collection for women and men
MUMBAI, INDIA —5th September, 2023—Skechers is headlining with one of the world’s most famous rock ‘n’ roll bands for its latest collaboration: The Rolling Stones. Produced in partnership with Bravado, Universal Music Group’s industry-leading merchandise and brand Management Company, the new Skechers x The Rolling Stones collection features the band’s trademark tongue logo on a unique collection of Skechers sneakers for women and men, launching today.
“We love partnering with brands that offer great product and giving our fans something new they can enjoy,” said The Rolling Stones. “And Skechers is the one to wear for anyone who wants style and the most incredible comfort.”
“For six decades, the Stones have endured like no other—rebelling, conquering and being listened to by billions. Nearly every adult on this planet knows their iconic logo,” said Michael Greenberg, president of Skechers. “Skechers x The Rolling Stones styles are the ultimate band merch from one of the biggest names in rock!”
The partnership follows decades of musical artists fronting The Comfort Technology Company™, whose footwear collections have been promoted by legendary musicians like Ringo Starr, Britney Spears, Christina Aguilera, Snoop Dogg and Doja Cat.
The initial Skechers x The Rolling Stones collection will include the modern Skechers Uno, as well as canvas slip-on, lug and cup sole designs. Skechers x The Rolling Stones will be available at skechers.in and select Skechers retail stores throughout the U.S. and around the globe.
About Skechers South Asia Pvt. Ltd and Skechers USA, Inc.
Skechers South Asia Pvt. Ltd is a subsidiary of Skechers U.S.A., Inc. (NYSE:SKX), a Fortune 500® Company based in Southern California. Skechers designs, develops and markets a diverse range of lifestyle and performance footwear, apparel and accessories for men, women and children. Collections from The Comfort Technology Company™ are available in over 180 countries and territories through department and specialty stores, and direct to consumers through digital stores and over 4,500 Company- and third-party-owned physical retail stores. The Company manages its international business through a network of wholly-owned subsidiaries, joint venture partners, and distributors. For more information, please visit about.skechers.com and follow our lifestyle and Skechers Performance sites on Instagram, Twitter and YouTube.
