The project “A Dress For Venice” get on the Red Carpet at the Venice Film Festival to advocate for sustainability. On Thursday, September 7th, actress Margot Sikabonyi will wear a dress from the collection designed by conscious designer Tiziano Guardini, illustrated by artist Jacopo Ascari, and produced by Martina Vidal Venezia, with the
following materials:
• Bemberg™: The innovative and biodegradable fiber from the Japanese company Asahi Kasei.
• Burano lace: Produced by the historic Martina Vidal Venezia for four generations.
“Returning to Venice and experiencing the emotions of this place and the artists who have enriched it is exhilarating,” says Tiziano Guardini. “It’s a work based on volumes, shapes, three-dimensionality, colours and materials research… from Mariano Fortuny to the Ottoman Empire’s Turcherie.”
Illustrator Ascari adds, “I started with a careful study of the works of Canaletto, Guardi and Bellotto, masterpieces of Eighteenth-Century Vedutismo. I portrayed new perspectives on the city’s splendour, enhanced by Guardini’s vibrant shapes and color choices.”
On Thursday, September 7th, at 12:30, in the Veneto Region’s room at the Hotel Excelsior on Lido, Elena Donazzan, Councilor for Education, Training, Employment, and Equal Opportunities, will present the project alongside its creators Laura Scarpa and Lorenzo Cinotti of Venezia da Vivere, designer Tiziano Guardini, artist Jacopo Ascari, and actress Margot Sikabonyi.
“We conceived A Dress For Venice for Homo Faber in 2019, to celebrate Venice’s 1600 years of craftsmanship,” explains Laura Scarpa. “This year, the research extends to sustainable innovation thanks to an international team of designers, artisans and companies,” continues Lorenzo Cinotti.
The project reaffirms Venice’s role as an international laboratory to reflect on the planet’s future. “A Dress For Venice” is a limited-edition collection realized with the support of a network of companies identified by the Tavolo Veneto della Moda (Confartigianato, CNA, Confindustria, Confesercenti and Confcommercio of Veneto), the global platform C.L.A.S.S. (Creativity Lifestyle and Sustainable Synergy), the partnership of Camera Buyer Italia and
the media partnership of The Italian Rêve.
The presentation of the collection to buyers will take place at the Marina Guidi showroom in mid-September, while it will have its dedicated exhibition on Friday, October 20th, during the Venice Fashion Week.
“A Dress for Venice” is endorsed by the Comune di Venezia, the Regione del Veneto, and Homo Faber – Fondazione Cologni dei Mestieri d’Arte, which promotes worldwide high craftsmanship and savoir-faire.
Partners in the project Infinity srl and Tessitura Grisotto, renowned Italian textile manufacturers who expertly craft Bemberg™ fiber into exquisite fabrics. Creazioni Digitali, a specialized company in sublimation digital printing, carries out the prints on Bemberg™ textiles with its unique project GreenDrop; with inks that reduces the water consumption. Other partners include Marina Iremonger, Camera Buyer Italia, and the Tavolo Veneto della Moda, representing Confartigianato, CNA, Confindustria, Confcommercio, and Confesercenti.
Media partner: The Italian Rêve.
Venice Fashion Week is an event that promotes commitment to the planet through sustainable fashion and the valorisation of master artisans and young designers. “A Dress for Venice” is a project by Venezia da Vivere. Venezia da Vivere is the Venetian company that created A Dress for Venice. It also conceived and supports the fine craftsmanship network Alto Artigianato Venezia, it organizes Venice Fashion Week, Atelier Aperti and Venice Sustainable Tourism projects. Its mission is to support talents and to promote Venice as the ideal city where to live
and create. For this reason, it brings together a community of creative professionals, artisans, and visual artists to
develop projects that connect traditional know-how with contemporary design. Venezia da Vivere is also a web
platform that promotes creativity and involves every day thousands of people on its social networks, enhancing
the value of craftsmanship and contributing to the sustainable development of Venice
Tiziano Guardini
“Eco-sustainability is the ability to perceive the meaning of life”. Winner of the 2017 Green Carpet Fashion Award
as Best Emerging Designer, selected by Vogue in the Next Green Talents shortlist, Tiziano Guardini is being acclaimed by the press as “the designer of nature”. Nature is at the heart of his creative process.
Jacopo Ascari
Jacopo Ascari founded his Atelier in Milan in 2021: a graphic art and creative studio that produces dozens of
publications and collaborations, with a specific focus on fashion, architecture and design. Since 2020, he has been
teaching Illustration for Fashion at Politecnico di Milano. As a painter, he held his first solo exhibition in March 2022: Ascari Atelier Milano
Atelier Martina Vidal. Martina Vidal’s family has been creating Handmade Burano lace for the past four generations.
Martina Vidal Venezia is a Home Linen, Clothes and accessories Atelier created by Martina and her brother Sergio as a concept store where to transfer the experience, knowledge and skills of their ancestors and satisfy the needs of the most demanding customers. Today we create luxury home linen where, passion, tradition, quality, and creativity are combined for the realization of unique and distinctive products.
Bemberg™ by Asahi Kasei, is a one-of-a-kind, matchless and original new generation material made from the smart-tech transformation of cotton linter pre-consumer material, converted through a traceable and transparent closed loop process. Bemberg™ has the RCS, Oeko-Tex Standard 100 e ISO 14001 certifications. Today an INNOVHUB report confirms that Bemberg™ filaments disintegrate at 100% and that Bemberg™’s very low concentration of hazardous substances complies with the limits specified by the UNI EN 13432. It is a unique and contemporary innovation designed for beautiful fashion every day. Bemberg™ recently achieved the OK Biodegradable Marine certification by TUV Austria. Bemberg™ is cool and sensual with a unique, supple drape. It is antistatic and breathable while its soft versatility makes it perfect for The Modern Wardrobe fashions, athleisure and everyday casual wear. Bemberg™ is the brand name of the regenerated cellulose fiber cupro, produced only by Asahi Kasei. Bemberg™ is also partner of C.L.A.S.S.
C.L.A.S.S. (Creativity Lifestyle and Sustainable Synergy) C.L.A.S.S. is the international eco-hub – based in Milan –
which since 2007 has been advocating for a new generation of fashion where the fusion of design, innovation,
communication and responsibility shapes an informed and competitive business, able to play both at an economic and social level. C.L.A.S.S. supports the whole supply chain to trigger CHANGE in the system while activating VALUES that speak clearly to contemporary consumers. At C.L.A.S.S. we know it is not about PERFECTION, each single step in the right direction counts.
