News & Insights | Packaging and Designing

“Beyond Storage: The Versatility and Sustainability of Freezer Bags”  

Published: August 21, 2023
Author: TEXTILE VALUE CHAIN

The global freezer bags market is likely to hold a value of US$ 4,808.2 million in 2023. According to our market experts at FMI, the worldwide sales of bulk freezer bags could increase at a CAGR of 3.8% through 2033. The global freezer bags market share is expected to secure almost US$ 6,981.6 million by 2033 end.

The rising inclination for packaged food items across several economies is expected to propel the demand for plastic storage bags during the projected period. The hectic pace of modern life, which causes people to lean toward practical packing techniques, is partly to blame for this inclination. Vacuum seal bags that guarantee food preservation and lower contamination concerns are particularly gaining traction with this emerging trend.

The freezer-safe bags market’s expansion is supported by rising consumer awareness of practical food packaging and storage options that fit changing lifestyles. So, the sale of frozen food storage bags is also expected to grow due to urbanization and increasing disposable incomes. Particularly, the meat and poultry market is anticipated to expand significantly and create a huge demand for heavy-duty freezer bags in the coming days.

According to Future Market Insights, ziplock freezer bags offer a useful option for food storage, preservation, and organization at a time when convenience is of the utmost importance. Food preservation bags not only speed up meal preparation and cut down on waste but are also extending the shelf life of perishable goods. Public authorities’ growing emphasis on reducing food wastage could create great opportunities for emerging freezer bag brands over the forecast years.

Factors Contributing to the Growth of the Global Freezer Bags Market

The rising demand for airtight freezer bags for meals is an outcome of the changing requirements of contemporary customers who seek convenience, food safety, and the best storage options. So, players launching ready-to-eat food items are expected to positively influence the sales of BPA-free freezer bags with moisture barriers during the forecast period.

In January 2021, the Taste Company, a food start-up, entered the ‘ready-to-eat’ food market, creating a substantial demand for freezer bags for soups. Similarly, in June 2022, a Mumbai-based company launched a healthy range of ready-to-eat packaged food products in double-sealed freezer bags.

The expansion of retail locations around the globe is anticipated to significantly impact freezer bags for home organizations over the projection period. The development of food processing technologies is another trigger, as using vacuum seal bags and new processing techniques is more compatible.

The expansion of the food and pharmaceutical sectors is also projected to play a salient role in developing market growth during the forecast period. A smaller scope of punctures, better durability, and toughness are encouraging the application of self-sealing freezer bags in many new sectors besides the food industry.

Reusable freezer bags are projected to gain significant traction with the expansion of supply chains in several new industries. Moreover, the sales of eco-friendly freezer bags are poised for long-term growth as these trends influence consumer behaviour. For instance, Johnson and Johnson introduced premium quality or its best freezer bags for liquid under the brand name Ziplock freezer bags.

Factors Hampering the Global Freezer Bags Market

The industry players could face difficulties with the adoption of strict rules and policy measures, particularly those pertaining to the usage of plastic storage bags. These rules may deter companies from using polycarbonate materials, which may hurt the overall reusable bags market throughout the projection period.

Limitations on the use of plastic in the food and beverage industry present another challenge that may even impede sales of freezer bags for fruits. Such restrictions also restrict the range of plastics’ use in packaging solutions, posing difficulties, particularly for slider freezer bag producers and distributors. However, the emerging market trend could be freezer bag hacks using sustainable and biodegradable materials in response to consumer demand for environmentally friendly packaging options.

North America Projected to Dominate the Global Freezer Bags Market

According to the forecast study, North America could be the leading consumer of freezer bags in comparison to any other country. It controlled a sizable 33% share of the overall market until 2022. This supremacy is primarily attributable to the country’s rising packaged food and beverage demand and higher spending capacity of citizens.

Strategic actions undertaken by market players in Canada and the United States have further aided the region’s ascent for freezer bags for deli meats. New frozen meat products have been introduced as part of these initiatives, which could boost market growth throughout the forecast period. To give an illustration, Tyson Foods Incorporation released air-fried chicken bits in October 2021 with 35% reduced calories and 75% less fat.

Contribution of Europe for Developing the Global Freezer Bags Market is Growing Notably

The global freezer-safe bags market is significantly aided by Europe, which has already attained a 28% market share by 2022. In-depth research by our market specialists indicates that Europe is likely to be closely behind the North American market during the projection period.

These days, there is a noticeable change in favour of using eco-friendly freezer bags and other packaging solutions across several nations. Leading players in the European market, notably Germany and the United Kingdom, could be crucial in fostering market expansion through color-coded freezer bags.

Asia Pacific Projected to Become a Lucrative Freezer Bags Market Soon

According to a recent analysis, the Asia Pacific area is anticipated to grow significantly and become the most profitable market for bulk freezer bags during the forecast year. Emerging economies like India, China, and Japan are anticipated to be at the forefront of fostering the growth of the regional freezer bag market.

The demand for heavy-duty freezer bags seems particularly lucrative as the trade volume of perishable goods is surging in many regional countries. Moreover, the presence of numerous pharmaceutical countries creates a higher demand for freezer bags with writable labels in countries like China and India.

Competitive Landscape

Leading market players have shown resilience and adaptation to meet the challenges brought on by strict laws and restrictions on plastic freezer bag types. They are putting more emphasis on innovation and looking into materials and freezer bag alternatives that abide by legal requirements and environmental considerations.

Established layers are retaining their market dominance by seizing new chances for market expansion through innovation and design for freezer bags for travel or camping. Partnerships with research institutes and organizations for creating processes and materials compliant with freezer bag safety could be a game-changer.

Top market players have increased their spending on research & development activities to develop innovative solutions and retain market dominance. For instance, Silicone is a heat-resistant, flexible, and long-lasting substance that can produce eco-friendly alternatives to small and medium freezer bags.

Start-up Companies are playing a Significant Role in Augmenting the Sales of Freezer Bags

Numerous start-ups are making inroads into the global market for heavy-duty storage or freezer bags as they become aware of the potential opportunities. Custom-printed freezer bag suppliers can now meet a wider range of consumer demands with the expanding retail locations across various areas. The growing popularity of freezer bags for pet food is another emerging market that has motivated many start-ups to enter the market recently.

Some Notable Freezer Bag Start-up Manufacturers:

·         Green Zipper, a prominent Indian freezer bag manufacturer, offers five sizes of low-density polyethylene (LDPE) slider freezer bags. These bags are 100% LDPE manufactured and are BPA-free, which adds an advantage for the company over the existing suppliers of freezer bags.

·         Damroos, a freezer bag manufacturer in the United States, recently introduced polyethylene-based frozen food storage and utility roll bags. These bags are perforated on a 1.5-inch center core, suitable for freezing temperatures to -50º F.

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