News & Insights | Textile Industry

Straavi has launched a new collection of South India-inspired silk sarees

Published: June 19, 2023
Author: TEXTILE VALUE CHAIN
Straavi has launched a new collection of South India-inspired silk sarees The brand houses a collection of the finest hand-loomed sarees that nurture the century-old crafts of India. With a brand so rich in culture and heritage, every piece has a unique design.

About the collection:

Straavi recently launched its bespoke collection of South Silk sarees with rich designs and a vibrant color palette. Inspired by the local culture and art, the collection showcases unique designs suitable for all occasions. With the wedding season and festivals right around the corner, women can indulge in exquisite soft silk sarees handpicked from local villages, Karigar looms, and production houses. Straavi showcases the beautifully embroidered sarees capturing the local design work from South India.

Shot under the backdrop of the beautiful sceneries of South India, the campaign captures the South Indian women proudly adorning the classic weaves. The collection features a wide range of Kanjivaram, Mysore, Gadwal, and Patola sarees. Straavi believes in combining contemporary designs with traditional ones to give them a rich yet modern feel.

Sarees available from INR 15,000 /- to INR 5,00,000 /-

Please find attached images from the collection and the lookbook for your reference.

Request you to kindly let me know if we can explore a product placement opportunity with your esteemed publication. Also, please keep me in the loop if you are working on any stories that Straavi can be a part of.

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