News & Insights | Packaging and Designing

FMI’ Analyst view: “Pre-made Pouch Packaging: How are the United States & Europe setting the standard for sustainability in the packaging industry?

Published: June 8, 2023
Author: TEXTILE VALUE CHAIN

The pre-made pouch packaging market size is projected to be valued at US$ 10,808.3 million in 2023 and is expected to rise to US$ 16,625.03 million by 2033. The sales of pre-made pouch packaging are expected to record a significant CAGR of 4.4% during the forecast period. Various factors propelling the demand for pre-made pouch packaging are Pouches, along with pet food, baby food, and liquid packaging, are among the widely used packaging products in the food and beverage industry. Furthermore, due to their chemical inertness, they are used in pharmaceutical and cosmetic packaging.

The expansion of the frozen packaged industry in European and American countries is expected to have a positive impact on the market. According to Frozen Food Europe, Germany, France, and the United Kingdom make up over fifty percent of Europe’s frozen food market.

Increased demand for packaged products, growing interest in ready-to-eat (RTE) food, ease of use, and affordability of pouches are the key market expansion drivers.

Furthermore, the increased demand for on-the-go snacks necessitated the development of re-closable stand-up pouches, which provide consumers with convenience. Consumers’ changing lifestyles and food preferences, combined with evolving food technology, drive market demand.

Growing consumer awareness of environmental concerns, dynamic regulatory standards, the ongoing drive for sustainability, including the replacement of plastic-based packaging products with biodegradable materials, and a low recycling rate due to a lack of advanced recycling facilities are some of the factors limiting the market growth.

As a result of stringent government regulations, environmental pressures, and changing consumer preferences, manufacturers are expected to develop recyclable and sustainable pre-made pouch packaging solutions.

Manufacturers’ primary focus areas include the development of bio-plastic solutions such as bio polypropylene and polybutylene, as well as the disposal and cost of bioplastics, which are expected to increase the use of bio-plastics in pre-made pouch packaging.

Customized Brand Packaging

When it comes to packaging customization, flexible packaging gives you more options. Customized packaging raises awareness, provides value to users, and significantly improves the user experience. It also aids the brand in establishing a strong presence in this competitive market.

Brands see it as a branding strategy, and flexible packaging allows them to establish authority in the minds of their customers.

These trends are likely to drive the future market towards more environmentally friendly and personalized solutions, and ArrowJet Hybrid Pro is ready to serve this upcoming market.

Regional Analysis of Pre-made Pouch Packaging Market

In terms of market value, Europe is expected to account for 23.6% of the Global Pre-made Pouch Packaging Market, in 2023

Germany is one of the leading markets in Europe’s pre-made pouch packaging market, while Russia and Spain are expected to experience relatively higher growth in demand for stand-up pouches during the forecast period.

Rising demand for packaged food in the region is driving the market growth. Furthermore, stand-up pouch manufacturers in Europe are offering products with innovative features such as easy-open and easy-close pouches that are also re-sealable. This is expected to pique consumer interest in products packaged in ready-to-use pouch packaging solutions.

United States in the North American Pre-made Pouch Packaging Market accounted for a Market Share of 87.6% in 2022

Over the next few years, the United States is expected to offer lucrative growth opportunities for a pre-made pouch packaging. Many organized manufacturers of pre-made pouch packaging can be found in the United States.

Since the food industry is rapidly evolving and food manufacturers are constantly attempting to cater to diverse consumer preferences, the United States leads the pre-made pouch packaging market. Demand for food packaging pouches is expected to rise as customers become more environmentally conscious.

Most companies are expanding their food packaging pouch product lines, which is likely to result in a highly competitive market in the country. Furthermore, consumer convenience trends like re-crossability, re-usability, and easy carriage are driving the growing demand for pre-made pouch packaging solutions in the United States.

China to Grow with an Astonishing CAGR of 5.8% by 2033

Given its growing population and high consumption of packaged food, China is expected to be a prominent market in the Asia pre-made pouch packaging industry. Because of its high urbanization and fast-paced lifestyle, China became one of the first Asian countries to adopt recyclable pouches.

The rise in disposable income in China is expected to boost business growth, allowing the pre-made pouch packaging market to thrive. Furthermore, China’s well-developed healthcare services allow it to afford the massive financial investments required to implement recyclable pouches.

High Import Export Activities of Pharmaceuticals in Japan are leading the Region towards a Market Share of 19.6%

According to the Ministry of Health, Labor and Welfare (MHLW Japan), the volume share of generics in the Japanese prescription pharmaceuticals industry stood at roughly 79% as of September 2021. According to the United Nations COMTRADE database on international trade, Japan imported pharmaceutical products worth US$ 37.29 billion in 2021. This demand is predicted to expand as the country’s increasingly aging population demands new treatments for connected ailments. Consequently, such developments are projected to favorably contribute to the market’s growth.

Competitive Landscape

The pre-made pouch packaging market is fragmented, with regional and global players present. The competitive contour is defined by the growth of regional companies and increasing investment in upstream applications. The key players in the packaging market are C-P Flexible Packaging, Accredo Packaging, Viking Masek, Mondi Group plc., Karlville, General Packer, Tyler Packaging, Bossar Packaging, Bemis Company, and WeighPack Systems. The leading players use a variety of growth strategies, such as product launches, acquisitions, and collaborations, to help grow the global pre-made pouch packaging market.

·         Mondi announced an investment in July 2022 to expand sustainable pet food packaging solutions. Moreover, it plans to invest nearly EUR 65 million in three consumer flexible packaging plants in Europe to increase production capacity and meet customer demand for environmentally friendly pet food packaging solutions.

·         In May 2022, ProAmpac purchased Specialty Packaging Inc., a family-owned manufacturer of specialty paper, film, and foil packaging products for the fast-food and food service industries. With this acquisition, the company increases its reach among food-service customers while also expanding its footprint into the southern United States.

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