In order to make it simpler for brands to visualise trim alternatives, design trims, and rapidly generate item codes, YKK, the leading global fastening manufacturer, and VNTANA, the sector leader in 3D Infrastructure Technology, today announced the launch of the first-ever 3D trim configurator. The new platform, YKK Trim Creator, offers manufacturers incorporating unique zippers and fasteners into their designs a new level of stress-free standardisation and efficiency.
Many brands are using 3D/AR solutions as part of their end-to-end product development strategy as they strive to give virtual product samples and renderings. Customers of YKK are able to instantly explore thousands of customised alternatives thanks to the YKK Trim Creator and VNTANA’s patented optimisation algorithms. It facilitates designers’ ability to specify the appropriate fastening components, see the design in 3D in real time, and even effortlessly share the 3D model via a URL. These features improve the effectiveness of the zipper design and adoption process, reduce the need for physical zipper samples, reduce costs and the environmental impact of shipping and trash management, and increase the sales process for consumers.
Ashley Crowder, co-founder and CEO of VNTANA, stated that “so many designers and brands waste valuable time using legacy, analogue tactics like catalogues and item samples for product selection.” “The YKK Trim Creator is an example of how VNTANA’s software can provide the back-end infrastructure needed to improve the digital design process and make it functional and effective for brands.”
Customers were polled by YKK in 2022 to determine how it might most to enhance customer service. The findings demonstrated that many people want the option to digitally customise a final zipper (size, material, function, and colour choices) and to recognise the proper item descriptions and item codes for their customised zippers. To meet these client needs, the YKK Trim Creator was created.”We are laser focused on speed, quality, and sustainability as we constantly evolve to provide the best service for customers,” stated Takayuki Kato, Vice President, Global Marketing Group, YKK Corporation. “Using a programme like the YKK Trim Creator, digitalization enables us to do all three. It instantly renders the design in 3D, which enhances visualisation, lessens the demand for real examples from clients, expedites the design process, and reduces waste and the need to ship samples around the globe.
The back-end “plumbing” allowing brands to scale 3D swiftly and across many digital channels, including eCommerce websites, B2B virtual showrooms, social media, and the metaverse, is provided by VNTANA’s 3D infrastructure software. This makes it possible for seamless collaboration from design to sales, guaranteeing the greatest level of accuracy and quality throughout the entire process. Customers of YKK will experience a significant reduction in design time thanks to this connection.
