U.S. Polo Assn., India’s leading casualwear brand and a subsidiary of the globally renowned United States Polo Association (USPA), unveiled its new brand store in Trivandrum this week. The all-new store at Vellayambalam, extending across 1700 sq. ft., showcases the brand’s latest Spring Summer Collection of polo shirts, denim, button downs, chinos, footwear and innerwear.
With an authentic connection to the sport of polo, the new brand store has a modern décor, sport-inspired accessories, and an authentic feel, immersing the shoppers into the brand story throughout their shopping experience. The stores are clad with images of the new Spring Summer’23 Campaign, which gives the customers an experience of the classic American summer.
The brand store at Vellayambalam features the ‘rebranded identity’ having an all-white interior, enhanced with the ubiquitous brand colors, wood, metal, and concrete detailing. This new retail identity has been previously showcased in stores like Lulu Mall, Bengaluru, Express Avenue, Chennai, and Lulu Mall, Lucknow. The store also features a special wall that embodies the spirit of polo – classic and cool.
Speaking at the store launch, Amitabh Suri, CEO, U.S. Polo Assn. – Arvind Fashions Limited, said, “We have always believed in staying ahead of the curve and understanding the needs of our ever-evolving consumer. The U.S. Polo Assn. brand store at Vellayambalam carries the entire might of our product offerings: Sportswear, Denim & Co., Footwear & Innerwear. This new store is yet another step forward in our growth plan to emerge as the ultimate destination for premium, relaxed casualwear.”
