Modern Meadow, a purpose-driven biotechnology company revolutionising consumer goods, today announced its Bio-Alloy™ proprietary protein-based technology is coming to the Tory Burch runway as the American fashion brand debuts its first-ever plant-based leather alternative tote, the Ella Bio, an evolution of the iconic Ella tote.
The Tory Burch partnership is the latest for Modern Meadow, which is working to scale the availability of plant-based textiles for the fashion industry through partnerships with renowned suppliers and luxury brands.
“Consumer demand for environmentally friendly products is increasing all the time,” said Catherine Roggero-Lovisi, CEO of Modern Meadow. “The Ella tote has been one of Tory Burch’s most iconic and well-loved handbag styles since 2008. Modern Meadow is honoured to be a part of its next stage of development. Modern Meadow, a purpose-driven biotechnology company revolutionising consumer goods, today announced its Bio-Alloy™ proprietary protein-based technology is coming to the Tory Burch runway as the American fashion brand debuts its first-ever plant-based leather alternative tote, the Ella Bio, an evolution of the iconic Ella tote.
The Tory Burch partnership is the latest for Modern Meadow, which is working to scale the availability of plant-based textiles for the fashion industry through partnerships with renowned suppliers and luxury brands.
“Consumer demand for environmentally friendly products is increasing all the time,” said Catherine Roggero-Lovisi, CEO of Modern Meadow. “The Ella tote has been one of Tory Burch’s most iconic and well-loved handbag styles since 2008. Modern Meadow is honoured to be a part of its next stage of development. natural, but have been engineered to have a lower environmental impact.”
Modern Meadow’s Bio-Alloy is a proprietary technology application platform that imparts a unique set of mechanical and thermal properties to a variety of materials. Modern Meadow’s technologies integrate seamlessly into existing infrastructures for immediate scalability in textiles, beauty, and other industries, which is unusual in the biotechnology space.
