3-CO Final Event: Smart Certification for Bio-Based Products
Enhancing consumer trust in sustainable, bio-based products
3-CO will showcase innovative labelling, digital tools, and social strategies at its final event on 21 October 2025.
The EU-funded research project 3-CO (Concise Consumer Communication through Robust Labels for Biobased Systems) will host its final online event, “Empowering Bio-Based Choices Through Smart Certification”, on 21 October 2025 from 9:00 to 13:30 CEST. The project will present its advancements in consumer communication by exploring consumer perspectives, attitudes, and engagement with bio-based products.
The online event brings together international certification experts, industry professionals, policymakers, researchers, social innovators, and stakeholders committed to advancing a sustainable green transition across the EU.
Many consumer products carry eco-labels claiming sustainability, bio-based content, or ethical production. However, the messages behind these certifications are often unclear. To address this, 3-CO has developed smart label design guidelines, digital support tools, and social innovation strategies to enhance transparency, build consumer trust, and improve engagement with bio-based products.
Event Registration:
Secure your spot for the online event on 21 October 2025, 9:00–13:30 CEST: Register Here
Driving Dialogue on Certification and Sustainability
The event will include four sessions featuring panel discussions, expert presentations, case studies, and best practice examples:
Session 1 (9:00 – 10:00): Certification and Labelling
Experts will examine the role of smart certification and clear labelling in increasing consumer trust for bio-based products. EU eco-labels will be evaluated, and the 3-CO app will be introduced to help consumers decode label information for sustainable product choices.
Speakers:
- Martin Junginger (Utrecht University)
- Margaux Le Gallou (ECOS)
- Philippe DeWolfs (TÜV Austria)
- Loha Hashimi (ENIDE)
Session 2 (10:00 – 11:00): Social Innovation
This session highlights the impact of social innovation in EU policies and brand strategies. Noemi de Santis and Andrea Mangone (Junker-App) will demonstrate a practical app that guides consumers in recycling packaging correctly.
Speakers:
- John Vos (BTG)
- Zoritza Kiresiewa (Ecologic Institut)
- Florian Birk (SIGU Plattform)
- Noemi De Santis & Andreas Mangone (Junker App)
Session 3 (11:30 – 12:30): Policy
This session explores how policy and market instruments support effective certification and scale bio-based solutions. Kaj Seger (nova-Institute) will present label design guidelines, and policymakers will discuss integrating certification with public procurement and regulations.
Speakers:
- Luciano Proto Cassina (nova-Institute)
- Margaux Le Gallou (ECOS)
- Kaj Seeger (nova-Institute)
- Jiannis Kougoulis (European Commission)
Session 4 (12:30 – 13:30): Consumer Perspective
The final session focuses on consumer perceptions, behavioural insights, and communication strategies that improve transparency, trust, and sustainable purchasing decisions.
Speakers:
- Maira Devisscher (ISEAL)
- Agnieszka Wiśniewska (University of Warsaw)
- Mariano Votta (Active Citizenship Network)
- Florian Junge (WALA Heilmittel GmbH/ Dr. Hauschka)
The full agenda is available here.
For further information, visit the official 3-CO project website: www.3co-project.eu.
Funded by the European Union. The views expressed are those of the authors and do not necessarily reflect EU positions or the European Research Executive Agency.