- The Spring – Summer ’21 collection titled ‘Sounds of the Forest’ aims to inspire conversations around conserving and flourishing forests
- Collection made from TENCEL™ branded modal fiber
April 13, 2021, India: TENCEL™ branded fibers by Lenzing Group in collaboration with Anita Dongre, today unveiled a new Spring Summer’2021 collection – ‘Sounds of the Forest’. The collection showcases TENCEL™ branded fibers originating from sustainably managed forests and inspires soul-stirring renditions of nature. The collection marks a key milestone in the successful partnership of the Lenzing Group and Anita Dongre.
Speaking about the association, Mr. Avinash Mane, Head of Commercial for Textile Business, South Asia, Lenzing Group said, “We are pleased to bring out another stunning collection with the House of Anita Dongre. Our prior associations with the brand havehelped in furthering our narrative for sustainable fashion among consumers and influencers in the fashion fraternity within India. This collection – ‘Sounds of the Forest’ rings special resonance with TENCEL™ brand as it emphasizes on conserving forests, a thought which is of key priority at all Lenzing fibers. Through this collection, we hope to create a larger outreach among the industry on adopting alternative resources and processes in their brand.”
