LFW: Eudon Choi brings the Mediterranean to fashion week

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Eudon Choi returned to London Fashion Week after a two-season break to showcase his spring/summer 2021 collection with a series of socially-distanced presentations to show his laid-back summer staples. Taking inspiration from a longing to escape the city for a summer holiday in Italy, Eudon Choi’s ‘Fuga Estiva’ collection offered the perfect holiday wardrobe for a visit to the Amalfi Coast as an ode to the “joys of a sun-drenched holiday”. The collection had everything a traveller would need for day excursions to long summer nights watching the sunset with a  g and flowing maxidresses.

Speaking to FashionUnited, Eudon Choi explained the importance of hosting a physical show: “I took two seasons out of London Fashion Week to focus on American sales but London is my home and I really wanted to show here again. The last few months have been crazy in many ways so I want to create a moment of normality and calm.

“The collection is called Fuga Estiva (Summer Escape) and takes inspiration from a longing to escape the city for a sublime summer vacation in Italy. I think we could all do with that right now.”

Eudon Choi inspired by Mediterranean summers for spring/summer 2021

To ensure that safety was maintained, the designer opted for a presentation/salon-style showcase over a catwalk so he could put on three performances to “ensure that the maximum number of people possible can see the collection while still complying with Covid-19 secure guidelines,” added Choi.

While Covid meant that every editor had to wear a mask and keep their distance from each other and the models, there was a calm and serenity about the presentation. There was no music except the chipping sounds of birds, which alongside the warm hues of terracotta, sandy tones and seascape blues perfectly transported guests to the Mediterranean.