The denim brand released the collection on Monday, on what would have been the reggae legend’s 75th birthday. Wrangler’s latest collection pays homage to musical icon Bob Marley.
The denim brand collaborated with Marley’s family on an 11-piece collection for men and women. Where they are featuring a mix of women’s and men’s T-shirts, denim jackets with patchwork inspired by Marley’s live albums, and unisex denim shirting, the collection includes the artist’s song lyrics and imagery throughout.
“Bob Marley is fondly remembered as someone who was strong and true to his convictions—qualities that are inherently connected to the Wrangler brand’s ethos,”.
“Wrangler is honored to have worked with the Marley family over the past year to design a unique collection that commemorates a music icon who has inspired generations of people through his commitment to fierce idealism and powerful songwriting.”
Wrangler has worked with musicians such as country singer Jon Pardi and rapper Lil Nas X in his past years. The Wrangler x Bob Marley collection is available immediately on the Wrangler website.
As part of the collaboration, Wrangler is willing to donate $25,000 to the Bob Marley Foundation, a Jamaican nonprofit that supports the Rastafarian community through education, music, and culture, and environmental protection.
According to Wrangler, Marley’s strong will and idealism made him the perfect muse for the collection.