Levi’s and Ganni Double Up on Upcycled Rental Denim

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Danish fashion brand Ganni is teaming up with Levi’s to collaborate on an exclusive upcycled rental-only capsule collection called Ganni and Levi’s “Love Letter.” The collaboration consists of three staple denim pieces: button-down shirt, 501 jeans and a shirt dress made from upcycled vintage Levi’s and repurposed denim.

“The beauty of good denim is it just gets better over time,” said Ditte Reffstrup, Ganni’s creative director. “This partnership is all about sharing that love for great denim and passing it on.”

The upcycled designs are an ode to the durability, longevity and heritage of Levi’s denim while incorporating Ganni’s playful Scandinavian signatures like patchwork and voluminous sleeves. The Ganni team handpicked each pair of vintage 501s for the project. Additionally, all styles have been created to be versatile and offer the wearer multiple styling options, including detachable collars and adjustable waistlines. The size range for the shirt and dress is XS-XL. Jeans are available for sizes 24W/29L-32W/29L.

In May, Levi’s connected with Hong Kong-based upcycled apparel company The R Collective to launch Denim Re imagined Project. The collection uses Levi’s inventory of irregular and leftover samples, as well as technology from software solutions provider Everything to create a digital roadmap of how the garment came to be through the supply chain.

The limited-edition collection includes garments with a scannable QR code on the label by trims supplier Avery Dennison that displays one of four messages related to the garment’s supply chain, eco-friendly washing tips, garment recycling information and the collection’s story.