TRENDS IN VISUAL MERCHANDISING – WGSN

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Visual merchandising is crucial to allure spectators into retail store and pursue them into buy a merchandise. It has to be attractive and have to be up-to-date with the trend. Incorporating novelty into store exterior and interior encourages walk-ins, thereby invoking repeated purchases, making him/her into a loyal customer to that particular brand or store. Especially being updated with the trend provides an enthusiastic shopping experience that can have a huge impact on shoppers buying behaviour.

SS 20/21

As we all know we are still at summer, let’s know the current trend first. The trend report from WGSN is discussed here.

The Macro trend is ‘Code Create’.

Concept

The concept of ‘Code Create’ tells about the retro-futuristic creative. Retro-futurism incorporates two overlapping trends which may be summarized as the future as seen from the past and the past as seen from the future. In practice, the two trends cannot be sharply distinguished, as they mutually contribute to similar visions. Both retro-futuristic trends in themselves refer to no specific time. Looking onto the overall mood of this trend, it portrays a mysterious sense and by playing with lights, a kind of magical illumination can be produced. Lightweight materials such as Stainless Steel, Aluminium and precious metals are all used here. Radiant Ombre colours provide a touch of magical essence to it. Props and fixtures of industrial and futuristic designs are in trend.

Moodboard