Raymond UCO launches high performance anti-viral denim with HeiQ

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Raymond UCO, the pioneer in denim innovation, in partnership with HeiQ, has launched a highly protective denim fabric range with HeiQ Viroblock, a sustainable, antiviral & antimicrobial technology that has been proven effective to destroy 99.99 per cent viruses. Along with this launch, Raymond UCO has also unveiled its signature functional denim range Shield.

Shield collection is a compelling innovation in the area of personal health and hygiene, offering a wide range of denim fabrics that aim to fight viruses and bacteria. This innovative denim range also features fabric powered by HeiQ Viroblock technology. The testings were effective against a dozen viruses and bacteria, including SARS-CoV-2, H1N1, H5N1, H7N9, H3N2, and sendai virus, all with an effectiveness above 99.99 per cent.

Studies suggest that viruses and bacteria can remain infective on textile surfaces for days. Human Coronavirus (SARS-CoV) persist for up to 2 days on surgical gowns at room temperature. In this context, antiviral treatments for textiles can significantly reduce the risk of transmission and contamination thus ensuring hygiene and safety. HeiQ Viroblock is a unique combination of advanced silver and vesicle components. These active components in the HeiQ Viroblock kill bacteria and destroy common harmful enveloped viruses within a short time span of 2 minutes of exposure (according to modified AATCC100 test conducted on Sendai virus). HeiQ Viroblock lasts on the fabric even after repeated domestic washes.

“Shield is a versatile range of ‘fashion with function’ denim fabrics that aims to offer end-consumers best-in-class antimicrobial and anti-viral denims. In these unprecedented times of worldwide pandemic, apparel for everyday use that protect users from viruses & bacteria have become vital. It is in this context, we have developed environment-friendly, anti-viral denim fabrics with our innovation partner HeiQ that will enable us to not only excite fashion lovers but also assure the end consumers with ultimate clothing solutions for health and hygiene,” said Arvind Mathur, CEO- Raymond UCO Denim.

Since 1996, the company delivers the best-in-class quality, service, innovation and sustainable value additions in denim. www.raymond.in