Who are Pink Label Congo?
In this collection of Pink Label Congo the details have been more Prioritize than the prints which are giving tribute to all the seamstresses out there not just congo. All the color used has an intention behind it. The dresses in which you can feel the freedom and the color palette used are red, blue and yellow and color of the African flag. Red signifies the pain, suffering, the blood of the people who lost. Blue is for peace and yellow is just like a Hope.
CONGO is a republic in central Africa; achieved independence from Belgium in 1960. Riddled with a painful history, the beauty of Congo is often untapped and overlooked. Hanifa presents this Capsule collection which reminds of her mother stories who talks about a woman in congo who suffered a great loss but still, mustered every ounce of strength every day to show up. She hopes that this collection inspires all women to stand tall in their power and like the Democratic Republic of Congo, to use their history, whether pretty or painful — to redesign their future.
As because of the Covid19 the physical fashion show is not relevant so brands are coming with this idea of digital alternatives to showcase their designs to the customers. This also makes fashion going more towards digital promotion. Anifa Mvuemba has debuted a virtual collection entitled Pink Label Congo for her brand Hanifa with 3D models donning the pieces of the collection.