Designer Anita Dongre aims to create ‘India’s first sustainable fashion house

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Anita Dongre, the fashion Designer believes that their is no end for the journey of learning.

She said, “You cannot run a business today without being upraised of the current technology. Whether it is a software system, technology you use at the front end of your stores, technology you use for understanding your customer, it is very crucial as businesses today will be run by tech.”

The House of Anita Dongre has a strong vission. “We will grow, we will not grow for the sake of growing. As an Indian company, we will grow with sustainability as our core. We are aiming to be India’s first sustainable fashion house. We want to grow slowly and meaningfully and gracefully,” she ended.—