Assam CM Sonowal calls for innovation to add value to traditional products

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Assam Chief Minister Sarbananda Sonowal called for innovation to add value to the traditional products of the State to capture the global market.

He made this call while taking part at Udyam a celebratory event commemorating the success of Assam Startup – The Nest at Ambari in Guwahati on Sunday.

“The 21st century is a technology-driven society. With technology dominating everyday life, people’s choices are changing,” Sonowal said. “Therefore, to draw their attention and capturing world market, there is an urgent need to be innovative,” he added.

“The young entrepreneurs should, therefore, focus on incorporating innovative ideas with traditional products to give added value to them,” he added.

Underlining the uniqueness of traditional textiles, bell metal products etc. of the state, Sonowal said that these products have all the ingredients to draw people’s attention.

However, in view of changing consumer behaviour, there is a need to be more innovative and IT-enabled services would help in giving marketing advantage to these products, he added.

Sonowal further said that initiatives like Startup India, Skill India, Digital India and Make in India had set the ball rolling for a level playing field for Indian entrepreneurs in the global platform.

He also observed that these programmes have started to deliver results now with Indian Startups making a strong presence in the global market.

“The latest success of the entrepreneurs is a strong testimony of innovative ideas of the youth of Assam,” Sonowal said.

The Chief Minister urged the young generation to come up with more innovation to position Assam more visibly in the global market.

He also viewed that achievement made by the young entrepreneurs would encourage the youth in the State to take up Startup as a career.

The Chief Minister also appreciated efforts of the Industry and Commerce Department to transform the centre into a front-ranking Startup initiative.