A pandemic may have changed the world economic scenario but Indian Corporate remains stand in their belief of Sustainability and Eco-friendly fabrics. Raymond recently had a alliance with Reliance for the recycling polyester Fiber for Raymond eco friendly textile fabrics SUSTAINOUVA. TEXTILE VALUE CHAIN had exclusive interview with Mr. Harish Chatterjee, Vice President of Raymond Ltd.
Reason for starting Sustainability business:
The well-known economic problem for our world is the problem of how to make the best use of natural & limited resources. This problem still exists to continue but it is likely to get even worse unless necessary precautions are taken. A simple solution is to comply with the rules of a sustainable planet. Sustainability is based on a simple and long-recognized factual premise: Everything that humans require for their survival and well-being depends, directly or indirectly, on the natural environment.
Sustainability has arrived in the textile and apparel industry. It is about more than the use of organic products like Wool, Recycled Polyester, Cotton and better working conditions. The consumption of water, energy and chemicals poses challenges for textile companies at every stage of the value chain.
Reason for the alliance with Reliance
Raymond has been focusing on development of new products with sustainable and wellness feature. Innovation in Fiber developments by Reliance are in line with our product requirements.
Problems faced at the decision of collaboration
We discussed about great potential in promoting sustainable products. Delivering right value proposition to the consumer. And we didn’t face any problem in collaboration.
Challenges in this category of business is Need for increased consumer awareness about sustainable products & processes.
SUSTAINOUVA ( ECOVERA) unique eco friendly fabrics
Sustainouva (previously ECOVERA) is a range of innovative products developed using sustainable raw material and eco-friendly processes. Our aim is to deliver right fashion as per consumer perspective without harming environment. Our range consists of products using Organic wool, Organic Cotton, Modal, and Tencel Burnt Bamboo, Recycled polyester, and recycled nylon. Raymond has been buying these sustainable fibres from Reliance. They are contributing to this noble cause of Eco-friendly products.
Raymond strongly stands by the environment-friendly methods of producing quality fabrics. Sustainouva is a range of sustainable products comprising of fabrics not only made of sustainable raw material but also with eco-friendly processes and sustainable packaging. Raymond Recycled its products by garment exchange programs with different NGO’s.