Masaba Gupta Launches A New Line Of Fragrances In Collaboration With Nykaa

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Masaba by Nykaa unveiled a collection of fragrances, following the success of their line of lipsticks and nail enamels. An extension of designer Masaba Gupta’s aesthetic, it is a collection of six fragrances geared towards different personalities of modern women.

 

Taking inspiration from young Indian women, particularly their approach to life and individuality, each fragrance is diverse and yet appeals to everyone. Gupta combines her eclectic approach to translate each personality with a sensorial experience of natural fragrance notes and the unique names given to the scents. Want an oriental and woody scent? Burn Babe can be your go-to. Need something more floral or musky? Free Spirit can be your new signature scent. Other scents include Croc N Roll which has fruity notes, Wild For You with earthy notes of suede, amber and praline, Spot On with oriental blossoming notes and Uptown Girl, which is a comforting floral scent.

                       

Commenting on the launch, Falguni Nayar, Founder and CEO, Nykaa says, “Since our first collaboration with Masaba to launch her lipsticks and nail enamels collection, I have been impressed by her resolute belief in what her brand stands for. Her innovative and fearless spirit reflects in her creations and is something we at Nykaa admire and embrace. I have always felt that it is the unique ability of a fragrance to capture a mood, a moment, and let us dream. We are very proud to be launching Masaba’s first collection of fragrances so she can continue to tell her wonderful stories through a new medium of perfumes.”

 

Masaba Gupta said, “Masaba by Nykaa Fragrances is a line for empowered women who do not need to fit into a preconceived mould. By creating this line, I wanted to elevate the spirit of every woman who experiences the joy of our fragrances. We’ve worked very hard to ensure that each fragrance is different from the other and I really want everyone to celebrate their unique personalities, yet have a kindred spirit when it comes to wearing that signature perfume… and that is what Masaba by Nykaa is all about”.

 

“Part [of the] proceeds from the sales of Masaba by Nykaa perfumes will go towards relief of migrant workers,” House of Masaba wrote on Facebook. “In the absence of livelihood, the quest of migrant workers to reach their native place means walking hundreds of kilometres while battling hunger and fatigue, and this urgently calls for support and aid. We are happy to be in this together and help them by providing basic amenities and care packages for relief.”

(picture credits – houseofmasaba,Masaba Gupta,Nykaa)

By-Bhavika Gulrajani,Vasavi mehta