PRO Ecuador, a part of the ministry of production, foreign trade, investment, and fisheries, under the Government of Ecuador, has been collaborating with Indian textile manufacturers like Raymond, Blackberry, SS Homme etc., to drive the use of Corozo, also known as Vega Ivory, to promote green clothing and drive sustainable clothing trends in India.
Corozo, a native of the Amazon rainforest in Ecuador, has been harvested naturally and used as a popular material for buttons and embellishments since the 1860s. While it was extensively replaced with plastic in the 1940s, Corozo is again gaining popularity, especially in India.
Ecuador has been one of the largest exporters of Corozo to India and worldwide. As the only exporter of Corozo in the world, Ecuador has been effectively providing and promoting the use of Corozo to textile manufacturers and designers, helping change the narrative and design of global fashion. In the recently concluded Lakme Fashion Week, PRO Ecuador collaborated with a designer label, KaSha to showcase the versatility of Corozo, which was very well received.
The Indian textiles industry, currently estimated at around $108 billion, is expected to reach $223 billion by 2021. It contributes approximately 5 per cent to India’s Gross Domestic Product (GDP) and 14 per cent to the overall Index of Industrial Production (IIP). Further, the organised apparel segment is expected to grow at a compound annual growth rate (CAGR) of more than 13 per cent over a 10-year period. With the introduction of Government investment schemes (TCIDS and APES), $140 billion of foreign investments are expected.
“Even as these factors drive the growth, the rising consumer trends around sustainable fashion and ‘green’ clothing, is gaining popularity. Especially the millennial consumer, who is more aware of global trends and responsible consumerism, and the upwardly mobile, are driving a number of Indian designers to churn out chic ‘green fashion’ lines,” PRO Ecuador said in a statement.