Jalaram Creation is one of the leading manufacturer and wholesaler of girls ethnic wear that include, indo western, gown, dress, frock, suit and more. In an exclusive chat with Textile Value Chain, Mukesh Thakkar , Managing Director of JALARAM CREATIONS speaks on the various trends in kids shopping. Edited excerpts.
What are the latest trends in the kids garments?
The latest trend among the kids clothing is with the materials like Glitter and other heavy quality satin material. Even our key focus is around that. Other than that regular designer collections are moving good across India. This trend is more common for the age group 1 year to teen age size. The key trend we find is, earlier, the ethnic wear use to be so heavy. However, the trend is changing and now we see simple ethnic wears are selling more.
How are the models you think are performing well?
Today, any product is decided with the quality and look of the material. More than design, it is the material which decides the sale. Even though the routine gowns, frocks are sold, there are varieties of materials we find its trending. In the last season ghaghra and plazzos were trending more among the customers and retailers were behind that. This time, gowns and small frocks are doing great off late.
What are the key factors that make your product unique?
We focus mainly on the finishing and rate factor. Design is equally a key factor to make our product stand out in the crowd. Before designing a product, we focus on how the material and design of the products work in different conditions. Also, we provide the best quality amongst the wild range in our product.
In today’s changing trends, how do you think traditional wears are selling?
Yes. Trends are changing. There are some places where we find ethnic wear is still a trend. For example, Tamil Nadu has many festivals and the culture there demands ethnic wears. Thus I find the Tamil Nadu is a key market for us.
It also depends on your marketing.
Explain your manufacturing facility?
We are having the state-of-the art facility. Most of the machines are from China and we are having all the latest machines needed for the fine finishing of the products.
We are not focusing majorly online as our sale through traditional distributors and retailers are performing good.
By- Swaminathan Balasubramanian