Shree Pushkar Chemicals forays into Dyes Market by launching its own Brand DYECOL™

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Shree Pushkar Chemicals & Fertilisers Ltd. (SPCFL), a leading Specialty Chemicals company from India, forays into a new range of dyes for the textile industry under the brand name of Dyecol™.
The Dyecol™ range of dyes are available in a wide variety such as Royal Blue and T Blue
Series; Black Series, CELF Reactive Dyes, CEFT & RR reactive dyes, DR reactive dyes (High end Sustainable Reactive Dyes) and SS reactive dyes (The new generation sustainable dyes).
These dyes are available in the complete range of colours and trichromy. Very soon another CE series is being launched which will be taking care of Cost Economy.
These dyes are water and energy efficient with good solubility and high salt solubility,
excellent compatibility, resulting in a significant decrease in processing costs. These world class dyes are made through completely sustainable manufacturing the methodology of zero-waste and compliant with the highest level of global environmental standards. The entire ranges of reactive dyes are formulated efficiently and are flexible to suit a wide range of applications. These dyes come with unique features like:
·         Good wet-rub, Robustness and all-around fastness properties
·         Extraordinary colour value and Easy Wash-off
·         Unmatchable lab to bulk reproducibility
·         High Tinctorial Value
·         Fluorine Chemistry to support high light fastness
·         Shade continuity in longer lengths
·         Less shading, less diluent contributing to less affluent
·         Suitable for room temperature dyeing (40°C to 60°C)
The Dyecol range of dyes are suitable to be used for Cotton Fibre, Yarn, Knitted and Woven fabrics dyeing and all types of shades.
Mr. Punit Makharia Chairman & Managing Director said, “SPCFL is one of the leading reactive dyes manufacturers which work towards Sustainable player in the long-run. To be a strong & sustainable leader we have launched the new Range of Reactive dyes under the brand name The DYECOL™ Range. This is a greener & better product compared to conventional dyes. It uses less water, energy and requires minimum processing skills. Our foray into Dyes manufacturing is a step towards forward integration and provide value added products to our customers which will enhance add to our revenues going forward.
Further adding to this, “We have recently announced a capex of Rs. 120 crore which will be funded through Internal Accrual. We are in advanced stage of obtaining EIA/MPCB clearance for capex of Rs. 75 crores in the dye intermediates segment which is expected to commence by FY 21.  We are also in the process of acquiring Madhya Bharat Phosphates Pvt. Ltd, (MBPL) through NCLT. the total investment for the same will be Rs 28 crores including the refurbishment of said unit. The company is also revamping the Manufacturing facilities at Unit -1 for Rs 5 Crores and is setting up a Solar park at the cost of Rs. 12 crores Lote Parshuram MIDC”

About Shree Pushkar Chemicals and Fertilisers Ltd.
Shree Pushkar Chemicals and Fertilisers Ltd. (Bloomberg – PCFL: IN) founded in 1993 is an Integrated Speciality Chemicals manufacturing company, dealing in the entire range of textile and speciality chemicals. The company is one of the leading producers of Dye
Intermediaries and Dyestuff in India, with the widest range of Dye Intermediaries offering.
The company manufactures dyes under the brand DYECOL™. It is a zero-waste chemical
company with a unique business model that is completely forward and backward
integrated. The company produces a wide range of textile and speciality chemicals,
including Dye Intermediaries, Dye Stuff, Fertilisers, Acids Complex, Fertilizers and Cattle
Feed.  It is a BLUESIGN® System Partner, a ZDHC (Zero Discharge of Hazardous Chemicals) contributor and GOTS (Global Organic Textile Standard) certified.